Look What You Made Me Do hitmaker Taylor Swift has announced the launch of a new social media app, The Swift Life, in partnership with Glu Mobile.

The app, set to launch later this year, allows fans to connect with each other and engage with the singer directly, and Glu's President and CEO, Nick Earl, commented 'We’ve worked closely with Taylor and her team to bring her creative vision to life. The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year'.